Our Brand | Skin Experts Facial Spa Franchise

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OUR BRAND

Skincare, Expertly Elevated.

Skin Experts was built on a simple belief: everyone deserves access to luxury skincare — without the luxury price tag or the clinical intimidation. We built the brand, the products, and the experience to prove it.

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Skin Experts Brentwood Exterior at Night

FOUNDING STORY

Born in Brentwood. Built for Everyone.

Skin Experts started as a single spa in Brentwood, CA — a place where the founders saw a clear gap in the market. High-end med-spas were out of reach for most people, and budget options couldn't deliver real results.

So they built something in between: a membership-based facial spa with science-backed treatments, proprietary skincare, and a welcoming environment that made luxury feel approachable. It worked. And now they're expanding it.

THE CONCEPT

Three Things That Make the Model Work.

Affordable luxury isn't just a positioning statement — it's the architecture of the business. Here's how it holds together.

We found the gap between cheap walk-in facials and intimidating med-spas — and built something better. Here's what sets Skin Experts apart.

The Membership Model

Recurring monthly revenue through flexible, shareable membership packages. Clients commit to their skin — and your business benefits from the predictability.

Proprietary Skincare

QÚL Beauty products are plant-based and results-driven. Every treatment is designed to deliver visible outcomes — not just a relaxing hour that fades by Tuesday.

Accessible Luxury

Premium modalities and proprietary products at prices that make memberships an easy yes. The experience feels high-end without the sticker shock.

QÚL BEAUTY

Our Skincare Line. Your Retail Revenue.

QÚL Beauty is the proprietary skincare line exclusive to Skin Experts. Plant-based, results-driven, and already earning editorial recognition — it's not just a product line, it's a built-in retail channel.

As a franchisee, you carry QÚL Beauty in your spa and sell it to members who've already experienced the results. No cold selling. Just natural conversion.

We found the gap between cheap walk-in facials and intimidating med-spas — and built something better. Here's what sets Skin Experts apart.

Explore QÚL Beauty

QUL Beauty Hyaluronic Hydration Primer in Hands

QUL Beauty Hyaluronic Hydration Primer Creative Photo

QUL Beauty Balancing Acne Toner Products and Exterior Boxes

CURRENT LOCATIONS

Real Spas. Real Results. Real Momentum.

We're not selling a concept — we're selling something that's already working. Here's where Skin Experts lives today, and where it's headed next.

We found the gap between cheap walk-in facials and intimidating med-spas — and built something better. Here's what sets Skin Experts apart.

OPEN

Brentwood, CA

The original flagship location. Where the brand was proven and the model was refined.

OPEN

Lincoln, NE

Proof that the concept travels. A thriving membership base in the Midwest.

Skin Experts Papillion Lobby Product Wall

OPEN

Papillion, NE

Our second Nebraska location — growing a loyal community of members month over month.

OPEN

Northville, MI

Part of our national expansion. More markets opening soon — territories going fast.

Skin Experts Dallas, Texas Treatment Room

OPEN

Dallas, TX

Part of our national expansion. More markets opening soon — territories going fast.

LEADERSHIP TEAM

Led by People Who've Done This Before.

Our founding team brings decades of experience in scaling consumer brands, franchise development, and the beauty and wellness industries.

We found the gap between cheap walk-in facials and intimidating med-spas — and built something better. Here's what sets Skin Experts apart.

Marisa Cashel

PRESIDENT & MANAGING PARTNER

Marisa Cashel is an accomplished executive with nearly two decades of experience driving growth, operational excellence, and organizational development. With an MBA and a background spanning sales, service, finance, and corporate strategy, she has a proven track record of building high-performing teams, strengthening operations, and positioning organizations for sustainable, long-term growth.

Shaya Mulcahy

CO-FOUNDER & COO

Shaya Mulcahy is a strategic and creative business leader with expertise in brand development, marketing, operations, and product innovation. As a co-founder, she has played an integral role in shaping the company from its inception, helping build its brand, develop its product and service offerings, and create the systems and strategies supporting its continued growth and expansion.

Kayla Marvin

CORPORATE LEAD ESTHETICIAN & FIELD TRAINER

Kayla Marvin is a licensed esthetician and experienced beauty and wellness leader with more than a decade of expertise in advanced skincare, client experience, and team development. Combining hands-on esthetics expertise with operational leadership, she is passionate about elevating treatment standards, developing high-performing teams, and creating exceptional experiences that drive lasting client results.

Tim Mulcahy

EXECUTIVE CHAIRMAN

Tim Mulcahy is an accomplished entrepreneur and business leader with more than three decades of experience building, scaling, and leading high-growth companies across North America. With deep expertise in sales strategy, leadership, and organizational growth, he brings a proven track record of transforming ambitious ideas into successful, scalable businesses.

Like What You See? Let's Talk Numbers

Now that you know the brand, explore the opportunity — investment range, open territories, and what it actually takes to get started.

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The affordable luxury facial spa franchise. Skincare, expertly elevated.

franchise@skinexperts.com

(925) 255-5780

Site built by Studio C.

EXPLORE

GET STARTED

Download Industry Outlook

Find a Territory

COMPANY

Visit Skin Experts

This information is not intended as an offer to sell a franchise. Any financial performance representations are detailed in Item 19 of the Franchise Disclosure Document (FDD).

*For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the department of law of the State of New York. Such filing does not constitute approval by the department of law of the State of New York.

The affordable luxury facial spa franchise. Skincare, expertly elevated.

franchise@skinexperts.com

(925) 255-5780

Site built by Studio C.

EXPLORE

GET STARTED

Download Industry Outlook

Find a Territory

COMPANY

Visit Skin Experts

This information is not intended as an offer to sell a franchise. Any financial performance representations are detailed in Item 19 of the Franchise Disclosure Document (FDD).

The affordable luxury facial spa franchise. Skincare, expertly elevated.

franchise@skinexperts.com

(925) 255-5780

Site built by Studio C.

EXPLORE

GET STARTED

Download Industry Outlook

Find a Territory

COMPANY

Visit Skin Experts

This information is not intended as an offer to sell a franchise. Any financial performance representations are detailed in Item 19 of the Franchise Disclosure Document (FDD).